Strategic Planning: Developing and executing customer strategies, coordinating analysis processes, planning, monitoring, and overseeing strategic, public, and operational performance.
Institutional Quality and Excellence: Contributing to establishing the foundational principles that support institutional performance, restructuring governmental and private sectors, and enhancing academic and professional competencies.
Developing Institutional Performance and Communication: Working on public relations, media, and communication to enhance reputation and boost organizational image for numerous entities in the public and private sectors.
Sustainability and Environmental Preservation: Partnerships and projects with various governmental sectors, including Jeddah Municipality, the General Authority of Meteorology, and King Abdulaziz University, focusing on sustainable development, environmental preservation, and promoting the green economy concept.
Community and Philanthropic Work: Extensive involvement in community and philanthropic initiatives, focusing on governance strategies and assessing institutional impact.
Developing Awareness and Media Campaigns for Pilgrimage and Umrah: Collaborating on awareness initiatives and partnerships to enhance Hajj and Umrah programs, connecting with pilgrimage service providers and major stakeholders.
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