To be a first-class, transformative force in the public relations and strategic communications sectors, Tayyed aspires to redefine the role of consulting in advancing Saudi Arabia’s Vision 2030. Through deep partnerships with a global network of expert consultants and multidisciplinary professional teams, we provide essential support to international corporations entering the Saudi and regional markets, while actively identifying and nurturing exceptional talent within innovative start-ups and dynamic mid-size enterprises from around the world.

Our distinctive and out-of-the-box capabilities—ranging from culturally attuned storytelling, global investor engagement, and policy-sensitive reputation management to bespoke sectoral advisory in healthcare, education, and heritage preservation—position us as catalysts for sustainable transformation. By amplifying the message of inclusive economic diversification, enabling cross-sectoral synergies, and driving innovation across public and private domains, we aim to turn Vision into Action.

At the heart of our mission is impact. Through our work, we envision thriving local communities, empowered entrepreneurs, revitalized cultural institutions, and internationally connected ecosystems. The ultimate beneficiaries of Tayyed’s work are not only our partners and clients, but the people of Saudi Arabia—whose future we help shape by aligning global excellence with national ambition.

Leveraging our expansive global partnerships, Tayyed fosters international cooperation that transcends borders, enabling the exchange of knowledge, innovation, and best practices. By connecting Saudi Arabia’s ambitions with worldwide expertise and opportunities, we strive to create a lasting global impact that advances not only the Kingdom but also contributes meaningfully to the broader international community.